ADM LOVES live music. We cover up and coming indies bands during SXSW all the way up to major music festivals around the world like Fuji Rock Festival in Japan, Sonar Electronic Music Festival in Barcelona Spain and Governors Ball in NYC!
Music lovers and real people were scouted and asked to model clothing from Adam Levine Collection during Austin, Texas's South by Southwest (SXSW) Music Festival.
Photos by Becky Yee
Production by Around Digital Media
40 page catalog photographed in Okinawa, Japan. 1/2 kids were scouted a week prior to the shoot on the street and 1/2 were from model agencies in Okinawa.
4 day shoot with 12 models.
Hurray Kimmay is not a model. She is adamant on no retouching of her body. As the lingerie expert at About.com, she wants women to feel beautiful on the inside outside and underneath.
I have worked with Hurray Kimmay for studio, Florida Road Trip and numerous other shoots.